Companies Born in the Cloud

July 16, 2023

Companies born in the cloud have unique challenges. Cloud computing has revolutionized how businesses operate. It has allowed them to streamline processes, boost efficiency and reduce long-term expenses.

Cloud computing has revolutionized how businesses operate, but still presents some obstacles such as security, dependability and flexibility.


Companies Born in the Cloud

Businesses often face difficulties transitioning legacy applications onto a consumption-based cloud computing model. This presents several obstacles, such as reducing technical debt and guaranteeing existing applications are scalable.

Scalability is paramount for these organizations, enabling them to adjust production and sales levels quickly in response to changing customer demand.

Scalability helps them avoid the expense of purchasing costly hardware that may become outdated and inconvenient in a few years. Furthermore, it guarantees they can quickly adjust to unexpected surges in demand.

Cloud providers can automatically scale their systems to meet your business’ scalability needs. This gives you the flexibility to add or reduce storage, processing power, and memory without having to shut down the service.

Scalability can also be achieved vertically, which involves upgrading one resource like memory or storage at a time. This enables the cloud server to accommodate increased demands without experiencing any downtime in performance.

Horizontal scaling, on the other hand, enables you to distribute your workload across servers or machines in order to boost performance and storage capacity. This type of scalability is especially essential for high availability services that require minimal downtime.

No matter the scalability type, it’s essential to know your limits in order to avoid overspending and costly errors in the future. Furthermore, take time to plan and execute a scalable strategy so that your company can achieve its targets.


Reliability is the ability of an instrument or test to produce consistent results under various circumstances. It’s an important characteristic for measuring things like temperature, pressure, and other elements.

Reliability can be assessed in two ways, either through retesting or comparing scores between different raters. For instance, if you get exactly the same score each time you take a psychometric test, then that test can be considered reliable.

Researchers can use reliability to judge whether psychological tests or studies are valid. Reliability plays a significant role in judging a study’s value, since it allows researchers to know if they’re making effective use of their resources.

Reliability testing can help you detect issues in systems and devices before they lead to costly failures or repairs. This reduces product returns, ensures systems run optimally throughout their lifespans, saves energy consumption and inventory needs, all with reduced costs.


Cloud computing has presented companies with new challenges. Security, dependability, and other elements have all become factors that influence how organizations utilize cloud solutions.

Security is the ability to prevent unauthorized access, theft or fraud. It also involves maintaining the confidentiality, integrity and availability of sensitive data.

Many cloud computing services provide encryption as a security measure to safeguard your data, but organizations must still implement additional measures like strong passwords and multi-factor authentication methods to further protect their cloud resources.

Another critical aspect is external data sharing, a common cloud security challenge. This occurs when information is shared with third-party providers who must first be approved and vetted by your company before they have access to it.

Cloud-based services continue to grow in popularity, and more and more companies are relying on third-party providers for essential functionality for their businesses. Unfortunately, these services may not always be adequately secured, leading to serious security risks.

One of the most prevalent cloud security risks is account hijacking. This occurs when attackers use your or your employees’ login credentials to remotely access sensitive data, with the potential to alter and falsify information using these stolen credentials.

Another key concern is human error. Human errors are an ever-present risk when creating business applications, but they become even more prevalent when cloud-based resources are involved. For instance, users could accidentally install vulnerable software or open up security holes by using unsecure APIs without proper checks and balances. To combat this, you need strong controls and processes in place that assist people in making informed decisions.


Companies born in the cloud face unique obstacles that may prove challenging to adjust to. One major issue is flexibility, which may not be easy to maintain over long periods.

Flexing and moving freely can have many positive effects, such as improving overall health and reducing the risk of injury. However, it’s essential to remember that flexibility is highly specific to each joint and muscle in your body.

Flexibility is key when it comes to athletic performance. With the correct amount of flexibility, you’ll be able to reach your objectives much more quickly and easily.

Additionally, regular flexibility exercises can speed up recovery from muscle soreness and strains. That is why consistency with your flexibility routine is so essential.

Another factor that makes maintaining flexibility more challenging is age. As people get older, they may find it more challenging to flex and move freely, which may lead to injury or pain.

Flexibility can be a beneficial factor for improving health and fitness, particularly among physically active individuals. By staying consistent with your flexibility routine, you’ll maintain range of motion and strength for years to come – making life easier while allowing you to enjoy an active lifestyle more fully. So make the effort now to start on this flexibility journey! And remember: measure progress at least once a week so that you can see how far you’ve come and how much further you still have left! It also serves as great way to track fitness goals and enhance wellness overall.


Companies Born in the Cloud

Businesses are adopting cloud computing to gain more flexibility and scalability. They’re also using it to help them grow faster while cutting costs.

Being “born in the cloud” refers to a company whose business systems and financial model are designed with cloud-centric thinking and pay-as-you-go SaaS solutions. Such firms tend to be more agile than their counterparts, capable of quickly adopting new technologies and shifting their business model to take advantage of cloud capabilities.

Cloud-native companies will need to manage a vast amount of data and resources as they expand. Running such an expansive cloud infrastructure can prove challenging for IT teams that lack experience operating it at scale.

IT teams should create a cloud-like environment before scaling to production, so they can test their application infrastructure without risking major issues. Doing this allows them to identify potential bottlenecks in advance and prevent them from becoming real issues.

To effectively achieve this, IT teams should develop tools that simulate cloud-native application infrastructure in a production-like setting. Doing this helps IT teams identify problems before they become major issues and save money by avoiding expensive resiliency projects.

Another way to guarantee your cloud is scalable is by optimizing its elasticity. This process automatically adds and removes resources according to changing demands, whether that be handling an increase in traffic or decreasing capacity during periods of low usage.

Cost, scalability and reliability are critical elements to consider when adopting cloud technology. Making investments in scalable clouds will enable your organization to scale successfully.

Ammar Fakhruddin


Ammar brings in 18 years of experience in strategic solutions and product development in Public Sector, Oil & Gas and Healthcare organizations. He loves solving complex real world business and data problems by bringing in leading-edge solutions that are cost effective, improve customer and employee experience. At Propelex he focuses on helping businesses achieve digital excellence using Smart Data & Cybersecurity solutions.

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